The 2026 Motorhome & Caravan Show welcomed 95,816 visitors from across the UK reaffirming the strong appeal of motorhomes, campervans and caravans and the event’s position as the UK’s largest leisure vehicle show.
Organised by NCC Events, the UK’s largest showcase of new motorhomes, campervans and caravans brought together more than 350 leading exhibitors across 11 halls of the NEC Birmingham to deliver a Show that offered hundreds of vehicles to explore, as well as a huge choice of awnings, tech and accessories.
Despite the challenging economic climate, visitor numbers and exhibitor sales remained strong, with the weekend attracting the largest crowds. The Show evidenced that touring vehicle enthusiasts are buying, with many exhibitors reporting robust sales throughout the week, some surpassing their 2025 results.
The Show featured celebrity appearances from Kelvin Fletcher and Helen Skelton as well as many other guest speakers sharing their enlightening travel itineraries and outdoor adventures at the Inspiration Theatre sponsored by DF Capital. The Show also provided the opportunity to seek free expert advice, including the chance to experience towing a caravan or driving a motorhome under the expert guidance of the Show’s Campsite and Travel Partner, the Caravan and Motorhome Club. The new BBQ Cookery Stage featuring Murf from the Beefy Boys and outdoor chef Andrew Dickens, drew large audiences as they demonstrated mouthwatering recipes and how to perfect the perfect smash burger.
Media interest in leisure vehicle holidays remained high as the Show welcomed the largest number of content creators to date, all actively promoting the event via their social channels.
Swift Group: “We are delighted to have seen so many new and existing customers throughout the week. The response to our new range of campervans – the Merlin and the Carrera – and the new Swift Conqueror 565 touring caravan has been fantastic. We’ve seen some good sales across our motorhome and caravan portfolios.” Chris Walker, Head of Marketing, Swift Group.
Ace: “We’ve had a fantastic week at the Motorhome & Caravan Show displaying Ace Motorhomes by the Swift Group. This has been our second show at the NEC since launching the brand in February and to say we are delighted with the results would be an understatement. Sales are up and we can’t wait for the next one.” Chris Long, Sales Director, Ace
Coachman Caravan Company Ltd
“Coachman has enjoyed another successful Show, with sales rising over 25% on last year, and strong interest across our caravan and motorhome ranges. Our new stand was very well received, which we believe contributed to increased sales and enquiries. The superb atmosphere throughout the six-day event made it an extremely positive Show for Coachman. Ben Parkin, Sales Director, Coachman Caravan Company Limited
Bailey of Bristol: “With 20 new models making their debut at the NEC, it has been an exciting Show for Bailey of Bristol. We’ve been particularly pleased to see strong and consistent interest in our caravan and motorhome ranges throughout the week, including the newly launched Unicorn caravan family and the new continental-inspired Ascent 69-4TS. The Motorhome and Caravan Show is always a highlight of our calendar. We've thoroughly enjoyed being part of another great show at the NEC.” Susanna Bates, Marketing & Communications Assistant, Bailey of Bristol
Elddis/ Erwin Hymer Group: “The new models on our stand have received an excellent response, with particularly strong interest in our campervans. Sales have also exceeded our 2025 results, so we are delighted with how the Show has gone for Elddis." Adam Carmichael, Director of Product Management and Marketing, Elddis / Erwin Hymer Group UK Ltd
Hillside Leisure: “It’s been another good Show for Hillside with above average sales. Customers have come onto our stand with a strong commitment to purchase, so not only have we sold vehicles, but we also have some really good quality leads to follow-up.” Adrian Cross, Managing Director, Hillside Leisure
Auto-Trail:“The Motorhome and Caravan Show 2026 has delivered another outstanding result for Auto-Trail, with strong visitor engagement and an enthusiastic reception to our latest product launches, strengthening our position as a market leader in both the van conversion and coach-built motorhome sectors. Our popular Expedition and V-Line Sport van conversion ranges attracted strong interest throughout the show, whilst the launch of our all-new Adventure coach-built range received positive response from customers and industry professionals alike. Our thanks go to the NCC Events Team for hosting yet another successful and well-organised event.” Scott Stephens, Commercial Director, Auto-Trail
Morelo: “The Motorhome & Caravan Show was another success for MORELO, with the new Palace Liner attracting significant interest. The event generated business and provided a valuable opportunity to connect with new and existing customers, leaving us very pleased with the outcome.” Mike Herzberg, Director, Premium Motorhomes Ltd.
Chausson: "It’s been a successful Show for Chausson. There’s been particular interest in the new models showcasing our IRP wood-free technology with family-friendly layouts. We realigned our pricing strategy and ensured that every vehicle on our stand had a max. gross weight of 3500 kg and this has been very well received. It’s been a good show for us, which has generated a number of quality leads.” Ben Seavers, UK Sales Manager, Chausson
PJ Outdoors: “We have had a tremendous Show, and it’s been a busy six days across all 6 stands. We are around 10% up on last year, so we’re very happy.” Richard Forman, Director, PJ Outdoors
PenPod Overland Ltd: “It’s the first time we have exhibited at the October Show, and it’s been absolutely fantastic. I’d say it’s the best show we have ever done and we have taken a huge volume of leads, and orders too for our off-road style camper pods. We’ve taken deposits which shows that people have a serious intent to purchase our PenPods. We’re delighted.” Ian Pennington, Managing Director, PenPod Overland Ltd
Avtex: “Another positive Show for Avtex, with great feedback from visitors on our SmartPro TV range featuring Freely, including our new integrated soundbar model. The Motorhome & Caravan Show remains an important opportunity for us to engage directly with consumers, showcase our latest products and support our retail partners.” Thomas Shapland, Head of Marketing, Avtex
Towsure: “We’re delighted to be back in the Show after 6 years, and it’s been really busy. It’s been great to meet a varied range of new and existing customers - caravanners, campervanners and motorhomers - who have been able to try our products in person. And it has to be said, that we’re happy with sales in a subdued market. Our EVO wheel lock demos have been really popular- the fastest time is 7 seconds! We’re looking forward to the February Show.” Andrew Hogg, Managing Director, Towsure
Flat-Jack: “It’s our first time exhibiting here, not just at the Motorhome & Caravan Show, but in the UK as a whole and the interest in our inflatable levelling cushion designed for campervans and caravans has been staggering. We have sold all the products on our stand and have taken many orders in addition to this. We are delighted with the response.” Evert Van Duuren, Owner, Flat-Jack
Brunner Outdoor: “We’re ecstatic! Every Show gets better and better. We are up on sales from last year having sold a wide variety of products across the board. I’m amazed at how many new customers we have seen, many of whom have bought their first vehicle at the show. We’re chuffed to bits.” Ryan Cornall, Sales Director, Brunner Outdoor
MiRiDER: “We’ve had an excellent Show. We always do well here. This year has been better than expected with lots of engaged visitors. We’ve met new visitors who aren’t familiar with our brand as well as many familiar faces. We are around 15% up on last year’s Show and seen strong sales across the range.” Martin Higginson, Owner, MiRiDER
DF Capital: "The Motorhome & Caravan Show was a fantastic event and we're proud to have been a key sponsor. It provided the perfect platform to launch our new direct-to-consumer finance proposition, engage directly with customers and spend valuable time with our dealer and manufacturer partners." Will Jones, Director of Marketing & Customer Experience, DF Capital
The Caravan and Motorhome Club: “The Motorhome and Caravan Show has been an absolute triumph, bringing our vibrant industry together under one roof and demonstrating the incredible enthusiasm for the freedom of touring. The atmosphere across the halls was brilliant and our Club stand was exceptionally busy throughout, with huge interest from visitors eager to take advantage of our 'FREE night on the Club' offer and start planning their outdoor adventures.
“My sincere thanks and congratulations go to the entire show organisation team for delivering such a seamless, high-energy and successful event. It was a privilege to celebrate industry excellence, showcase our amazing sector and connect with so many members, partners and visitors. What a fantastic showcase for the great outdoors!” said Harvey Alexander, CEO of the Caravan and Motorhome Club
NCC Events: “We have received excellent feedback from exhibitors and visitors. The Show is the UK’s primary shop window for new motorhomes, campervans and caravans and it’s fantastic to hear that exhibitors have seen healthy sales and had strong interest in their new models and innovations. The atmosphere has been buzzing all week, with visitors coming from far and wide to see what’s new, shop accessories and find their new vehicle. We look forward to welcoming even more visitors who are looking to embrace the freedom and adventure that leisure vehicle and camping holidays provide at our next event, the Caravan, Camping & Motorhome Show, 16-21 February, 2027,” said Karen Dodd, Marketing Director, NCC Events.
Tickets for the Caravan, Camping & Motorhome Show are on sale now at ccmshow.co.uk
The Motorhome & Caravan Show returns to the NEC Birmingham from 12-17 October 2027.
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Media enquiries and image requests to:
Rachel Chuck, We Are Nameless / The Motorhome & Caravan Show Press Team
Email: nccevents@wearenameless.co.uk | Mobile: 07831 645632
